Zip2 brings users the top search results from Google, Yahoo! and other popular search engines. Zip2 also provides multimedia results, including images, video, news, and local information.
Zip2.com utilizes metasearch technology to compile results from many of the Web's major search properties, delivering more relevant and comprehensive results every time you search. By accessing multiple search engines for each query, Zip2.com provides you with a richer and more relevant spectrum of results than you would from using any single search engine.
The search results you receive are a combination of the top commercial (sponsored advertising) and non-commercial (algorithmic) results from the most popular search engines on the Web. Zip2’s metasearch technology combines the top ranking search results from each of the separate search engines based on your specific query. The blend of sponsored and non-sponsored results for a given search term depends on the nature of the term, but sponsored results are always clearly identified with a "Sponsored" or similar designation like this:
Zip2.com web search is designed to identify the intent of a user's search and results are generally listed in order of relevance as they are received from the various search engine providers. The specific ranking and mixture of sponsored and non-sponsored results will depend on the nature of your search. For example, if you are searching for information about the prices of digital cameras and enter the term "digital camera prices," the results will generally include more sponsored results and include commercial Web pages containing information on the prices businesses are offering cameras for sale. If, on the other hand, you are searching for academic or general research purposes and enter the term "digital camera technology," the results will be weighted more toward articles, information and other non-commercial results about the technology behind digital cameras.